Latest News Shoppers Peek in to the Future of Slothful Shopping

San Francisco, CA (PRWEB) December 06, 2011 is launching a brand new social shopping feature, calling it ‘Style Blocks’. Users can drag and drop products into a digital album. Share the album with friends on social networks. Then ask those friends to help select the product on the album they ought to buy.

The motivation came from a shoppers’ survey conducted last month. Shoppers indicated two primary factors. 64% said uncertainty of finding the right fit clothing or non-availability of fitting room equivalent in online shopping is what they wrestle with. 14% need assurance from a friend they know before making a purchasing decision. Online shopping lacks that social quality.

ShopABlock is now attempting to close these gaps in consumer experience for online shopping.

“What we see happening to the world of shopping is consumers’ are driving enormous change in how they shop. Shopping is inherently social in the offline world. In the online world the social and the shopping experience has still been fairly separated. We at ShopaBlock have high focus on our customers shopping experience in addition to giving them the variety and deals they are looking for” stated Raj Chowdhury, VP Product Development at ShopABlock.

Using Style Blocks users can drag and drop multiple products into a digital album, ask a friend on social networks to help them select. Based on the number of ‘get it’ or ‘ditch it’ each product gets, the user can make a purchasing decision.

In another feature “Check your best fit brand” launching in the coming months, a user can discover which clothing brands fit them best on the website. This is accomplished by means of an intelligent best fit algorithm which computes user inputted values of anthropogenic parameters to a database of brand’s clothing size parameters to come up with best fit brand recommendations.

About Shop A Block:

Where shopper discovers styles from a cosmic collection and never misses a deal.

Shop A Block is a leading shopping website with a wide variety of brands and stores offering a range of products for Women & Men, Home Decor and Kids. The site has deals and offers from over 8,000 merchants organized in a searchable and easy to browse interface. Style Block is a unique feature where users can drag and drop products into a digital album and ask a friend on social network to vote on their selection.

Product categories include apparels, shoes, accessories, handbags, jewelry & beauty products.

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