PALO ALTO, Calif. Feb. 8, 2011
Velveeta Oreo Kool-Aid Triscuits Planters
In addition to earning rewards called "kickbucks" for scanning partner brand products, shopkick users can earn more kickbucks and receive exclusive discount offers just for walking into more than 1,100 partner retail locations, including select Target, Best Buy, Macy’s, American Eagle Outfitters, Sports Authority, Crate and Barrel, Wet Seal, and Simon Property Group mall properties.
The shopkick app, combined with the first walk-in location technology, the shopkick Signal – an inaudible sound emitted from a patent-pending device located in each participating retailer – verifies the user is in-store, and then awards kickbucks. This assures retailers that the marketing dollars input to the shopkick program are being spent to reward customers who are actually present within their store, something not possible with traditional location-based applications because they rely on GPS technology that has an error radius of 50-1,000 yards on mobile phones. And, because the detection occurs on the user’s mobile device, the privacy of presence information is completely under the user’s control.
Kickbucks earned can be redeemed for in-store gift cards, song downloads, movie tickets, hotel vouchers, Facebook Credits to play games online, donations to 30 different causes and charities and more.
About shopkick ( www.shopkick.com )
Palo Alto Kleiner Perkins Reid Hoffman August 2010 New York Times