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ShopWithYourFriends Gamifies their Social Shopping Portal for Fashion with Janrain and Launches in the US

ShopWithYourFriends enables users to shop in real-time with their friends from popular social networks and offers a unique online shopping experience. The consumer website and community, SWYF.com, enables shoppers to easily invite their friends from different social networks or by sending a URL link to launch a live, co-browsed, screen shared shopping experience, where they can share and discuss their favorite products or create trendy outfits and ‘lookbooks’ together. Shoppers are able to get instant advice, recommendations and inspiration from friends to make the best purchase decisions – just like in real life! Fashion lovers can earn points, badges, rewards and discounts while having fun shopping with their friends.

Founded in 2008, Chatventure is a privately held company based in Utrecht, The Netherlands, and is the entity behind ShopWithYourFriends. Become a fan of SWYF.com on Facebook, follow us on Twitter, or learn more at http://www.ShopWithYourFriends.com.

About Janrain
Janrain helps organizations succeed on the social web with its user management platform – a suite of products to improve user acquisition and build engagement. Janrain Engage provides social login and social sharing to enable a user to login with an existing account from over 20 different networks including Facebook, Twitter, LinkedIn and Google, as well as share activities from the site to their social networks. Janrain Loyalty, Rewards and Game Mechanics (Powered by Badgeville) turns site visitors into brand advocates through collaborative and competitive gamification techniques. Janrain Capture is a turnkey registration and social data storage solution. Janrain Federate provides single sign-on functionality to extend a brand’s online ecosystem. Janrain customers include industry leaders such as Sears, Diesel, Whole Foods, Universal Music Group, MTV Networks, AMC Networks, Postmedia Network, Ning, Kodak, NPR, Sears and Citysearch. Founded in 2005, Janrain is based in Portland, Oregon. For more information, please call 1-888-563-3082 or visit http://www.janrain.com and follow @janrain on Twitter.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2011/11/prweb8933544.htm

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