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Sideways White Paper: How Digital Technology is Changing the Way We Read

CLEVELAND Feb. 15, 2011 Sideways

Eliza Wing

Highlights of the report include:

  • Younger generations of readers will grow up with a new idea of books and magazines and will not accept reading as a passive experience.
  • Tablet and e-reader users are not only receptive to enhanced content, but are expecting it in digital books and magazines.
  • Book apps provide authors and publishers with control and flexibility. For example, they can set the price for books, have sales, and adjust prices to market conditions.
  • E-reading will increase as the number and variety of e-readers grows and prices for devices and content fall.
  • The vast majority of iPad users read books on the device.
  • iPad usage is shifting users away from reading content in their workspace to at home and at their leisure.
  • iPad users now prefer reading periodicals and books on the device as opposed to print, computer, mobile phone, or e-reader.
  • Readers of some of the most well respected, high circulation monthly magazines spend more time with the digital versions of these publications than with the print copies.
  • Digital reading could lead to an increase in reading overall as an already popular activity becomes more widely available, easier and less expensive.

About Sideways

Charles Stack Eliza Wing

SOURCE Sideways

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