CLEVELAND Feb. 15, 2011 Sideways
Highlights of the report include:
- Younger generations of readers will grow up with a new idea of books and magazines and will not accept reading as a passive experience.
- Tablet and e-reader users are not only receptive to enhanced content, but are expecting it in digital books and magazines.
- Book apps provide authors and publishers with control and flexibility. For example, they can set the price for books, have sales, and adjust prices to market conditions.
- E-reading will increase as the number and variety of e-readers grows and prices for devices and content fall.
- The vast majority of iPad users read books on the device.
- iPad usage is shifting users away from reading content in their workspace to at home and at their leisure.
- iPad users now prefer reading periodicals and books on the device as opposed to print, computer, mobile phone, or e-reader.
- Readers of some of the most well respected, high circulation monthly magazines spend more time with the digital versions of these publications than with the print copies.
- Digital reading could lead to an increase in reading overall as an already popular activity becomes more widely available, easier and less expensive.
Charles Stack Eliza Wing www.sideways.com