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Sideways White Paper: How Digital Technology is Changing the Way We Read

CLEVELAND Feb. 15, 2011 Sideways

Eliza Wing

Highlights of the report include:

  • Younger generations of readers will grow up with a new idea of books and magazines and will not accept reading as a passive experience.
  • Tablet and e-reader users are not only receptive to enhanced content, but are expecting it in digital books and magazines.
  • Book apps provide authors and publishers with control and flexibility. For example, they can set the price for books, have sales, and adjust prices to market conditions.
  • E-reading will increase as the number and variety of e-readers grows and prices for devices and content fall.
  • The vast majority of iPad users read books on the device.
  • iPad usage is shifting users away from reading content in their workspace to at home and at their leisure.
  • iPad users now prefer reading periodicals and books on the device as opposed to print, computer, mobile phone, or e-reader.
  • Readers of some of the most well respected, high circulation monthly magazines spend more time with the digital versions of these publications than with the print copies.
  • Digital reading could lead to an increase in reading overall as an already popular activity becomes more widely available, easier and less expensive.

http://www.sideways.com/news-press

About Sideways

Charles Stack Eliza Wing www.sideways.com

SOURCE Sideways

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