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Sideways White Paper: Tablets Are Viable, Integral Business Channel

CLEVELAND Jan. 26, 2011 Sideways

Eliza Wing

Highlights of the report include:

  • Shipments of tablet devices will more than quadruple in 2011.
  • Tablet users tend to be young, highly educated, high-income earners, drawing B2B and B2C content publishers to them.
  • Users devote significant time to their tablets with the majority spending 2-5 hours per day on the device. This chunk of time is increasing as new apps make the device more useful.
  • Advantages of the tablet include the ability to directly leverage existing Internet initiatives.
  • Apps offer more concentrated, reader-centric experiences than websites.
  • While apps are substantial cost-savers, they can generate revenue as well.
  • An app is an extension of one’s brand and having one is a statement to customers and readers that an organization is technologically savvy, current, relevant and forward thinking.
  • Apps can convert passive readers to active participants and are a call to action.
  • Organizations slow to adopt new technologies and publishing strategies run the risk of becoming obsolete.

About Sideways

Charles Stack Eliza Wing

SOURCE Sideways

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