Pooki’s Mahi’s Wholesale customers purchase entire 100% Kona Coffee Single Serves Decaf Case Packs; Packaging is improved to clearly identify Decaf from Regular coffees.
Silicon Valley, CA (PRWEB) September 23, 2014
Pooki’s Mahi launched its Decaf 100% Kona Coffees, Single Serve after it premiered at the Honoring the Emmys® event in August to its international wholesale channel and sells out the Decaf cases. Wholesale and retail customers provided feedback to improve existing packaging to distinguish “Decaf” from “Regular” coffee.
“Pooki’s Mahi’s repeat customers from our retail and wholesale channels are very important to us. We launched the 100% Kona Coffees, Decaf, Single Serves products using the same packaging design. We quickly learned from our customers it was hard to distinguish Decaf from Regular coffee on the outside packaging. (New) customers needed to look at the caffeine level symbol on the front of the package,” explains Les Magsalay-Zeller, Founder/CEO of Pooki’s Mahi. She continues, “We’re updating our standup pouch so it is easier for customers by adding ‘Decaf’ prominently on the outside packaging. This was a workable solution without having to change our SKU taxonomy. Our goal is to make it easier for existing and new customers to search, purchase our 100% Kona Coffee Decaf Single Serves with shipping included and receive the product between 2-5 business days.”
Pooki’s Mahi’s top 1% repeat customers provided initial feedback to distinguish the 100% Kona Coffee Decaf from Regular. Customers from Pooki’s Mahi’s wholesale channel gave additional feedback on overall design, standardizing (case pack) sizes and amount of time to deliver. Business customers can sign up for a wholesale account on Pooki’s Mahi’s Wholesale page and receive a sizeable discount. Business customers referred to Pooki’s Mahi receive a much higher discount. Additional requirements need to be met for distribution level discounts.
Once an account has been set up, Pooki’s Mahi’s wholesale customers can purchase Pooki’s Mahi’s 100% Kona Coffee Single Serves (Regular and Decaf) for less than $39.99 with shipping included. 24-count Single Serves are available in each standup pouch and can be purchased at many fine etailers including
1. Pooki’s Mahi
Pooki’s Mahi’s 100% Kona Coffee Single Server for use in the Keurig® K-Cup Brewing system. Pooki’s Mahi is not affiliate with Keurig, Inc. Keurig® and K-Cup ® are registered trademarks of Keurig, Inc. We recommend using Cafejo’s My French Press
About Pooki’s Mahi:
Pooki’s Mahi is a Silicon Valley-based etailer offering exotic 100% Kona coffees, award-winning teas, sweeteners, gourmet salts, macadamia nuts and other specialty food products at reasonable prices. Since its online launch in 2013, Pooki’s Mahi products have been a favorite of customers, charities, celebrities and athletes and have been featured at red carpet events including Celebrity Gift Suites and Celebrity Poker tournaments. The products have been endorsed by many celebrities and athletes and seen on several television shows.
For more information on Pooki’s Mahi selection of 100% Kona coffees, award-winning teas, wholesale or to participate in the private label pilot, visit http://www.pookismahi.com. To keep up with Pooki’s Mahi news an access special offers, join our email list and follow us on Facebook and Twitter (@pookismahi). Pooki’s Mahi has a zero tolerance, stop cyber-bullying policy. Any suspicious activity will be documented and reported to the appropriate authorities. Go to http://stopbullying.gov to learn more.
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