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Simply Electronics: Consumer Electronics Still Drive Big Sales

The Ascent report says that, according to one company representative, somewhere between 70 and 80 percent of the company’s future sales will come from consumer electronics. This change comes on the heels of dramatic reductions in the average price of rooftop solar panels, which have led to Ascent’s products becoming less competitive.

Instead of these solar panels, Ascent has announced a new focus on such gadgets as a solar-charging iPhone case. Since it announced the development of this case, back in June, Ascent’s market value has more than doubled. BusinessWeek estimates that it is currently at $52 million.

Ascent’ Solar’s move into consumer electronics, and specifically its iPhone case announcement, has won the attention of Simply Electronics, an e-commerce company that specializes in consumer electronics. Simply Electronics has released a new statement to the press, responding to the Ascent announcement and expressing its own enthusiasm over the prospect of a solar-charging iPhone case.

"We think this is exciting news for environmentally conscientious consumers, with long-term savings for those on a budget," says the Simply Electronics press statement. The company follows its endorsement with a prediction about the future of the market. "We expect many other companies to follow suit in repurposing their technologies in order to increase their bottom line, driven by such consumer demand."

Meanwhile, even as it announces a major shift into consumer electronics, Ascent Solar has made it clear that it has no intention of leaving the rooftop solar market completely, with new developments in the works for new projects in that vertical.

Simply Electronics is an online retailer that specializes in consumer electronics. The site offers name-brand products that span a range of categories, from cameras and photography equipment to memory cards and mobile phones. The company is passionate for giving clients low prices and free shipping, in addition to a superior collection of brands and products.


Simply Electronics is a leading online retailer, an Internet shopping mall that offers consumer electronics products a variety of well-known brands. The products cover a wide range, from flash memory cards to high-end photographic equipment, from audio and visual equipment to mobile phones and music players. Simply Electronics is the culmination of more than a decade of experience in the consumer electronics market, with five years experience in selling products via online retail. The company’s passion is for providing the consumer with the best value possible, which includes both rock-bottom prices and also free shipping.


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