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Smaato Releases New iOS SDK Compatible with UDID Privacy Policy from Apple

SAN FRANCISCO April 25, 2012

Smaato’s iOS SDK version 5.2 is now available for download from Smaato’s Publisher Portal. The version adheres to privacy guidelines surrounding the use of Unique Device Identifier (UDID). Recently some apps that use UDID were rejected for not complying with Apple’s latest privacy guidelines. The new Smaato iOS SDK now adheres to these newly enforced guidelines and does not access or transmit UDID, resolving most privacy issues, therefore helping app developers gain quicker app store approval.

ODIN

Ragnar Kruse

http://www.smaato.com/downloads/

About Smaato Inc.

Smaato provides a one-stop shop for mobile app developers to maximize mobile advertising revenues. Smaato provides Ads for Apps, operating the leading mobile advertising optimization platform. More than 55,000 fast-growing app developers and publishers use Smaato to monetize their content in over 230 countries.

Smaato’s unique feature is the aggregation of 80+ leading ad networks and DSPs to maximize mobile advertising revenues. Through an open API and the widest range of SDKs, Smaato technology can be easily integrated with ad networks, ad inventory owners (publishers, app developers and operators) and 3rd party ad technology providers.

Smaato is an active member of the Mobile Marketing Association, Singapore Infocomm Industry (SITF), Singapore IT Federation and the German Digital Media Association BVDW. Smaato received a Top 100 Private Company Award by AlwaysOn Media (2012, 2011, 2009 & 2007), is one of the AlwaysOn Global 250 winners in the Mobile category (2011) and was recently named a "company to watch in 2010" by Financial Analyst company GP Bullhound, among other awards.

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SOURCE Smaato Inc.

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