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Small Businesses Prefer to Work with Tech-Savvy Insurance Carriers According to EMPLOYERS® National Small Business Poll

RENO, Nev. Jan. 25, 2011 EMPLOYERS America’s small business insurance specialist®

Although the latest EMPLOYERS Small Business Poll reveals that small businesses prefer to work with tech-savvy insurance carriers, 81 percent said they still want to purchase their business insurance through their insurance agent. Much of what business decision-makers want from their tech-savvy insurance company is related to online policy management and payment tools, rather than the consultative services they would receive from their insurance agent.  

EMPLOYERS Small Business Poll Snapshot:

  • 59 percent indicate online customer service is important
  • 50 percent desire online insurance quotes
  • 55 percent want the ability to manage policies online

Just as small business decision-makers desire online services and tools from their carriers to make managing insurance policies easier, they also leverage online technologies to gain an edge for their businesses. According to the EMPLOYERS Small Business Poll, more than half (52 percent) of small businesses report they have at least one social media account and more than a third (37 percent) consider themselves active social media users.

EMPLOYERS Small Business Poll Snapshot:

  • Facebook:  45 percent
  • LinkedIn:  18 percent
  • Twitter:  10 percent  
  • YouTube:  10 percent

About the Small Business Opinion Poll

June 24 July 1, 2010 Infogroup | ORC.

About Employers Holdings, Inc.


America’s small business insurance specialist®

SOURCE Employers Holdings, Inc.

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