NEW YORK Jan. 18, 2011 Canada www.smartsource.com
January 2, 2011
Said Mixson, "Smartphone ownership is on the rise, but it’s important to us to give as many consumers as possible access to this powerful savings tool today. We have long had a commitment to shoppers to provide them with savings wherever they choose to look, whether in the newspaper, in stores, online, and now, on their mobile device."
News America Marketing anticipates that by taking their coupons mobile, redemption rates will rise, increasing sales at stores where online coupons are accepted.
"Though digital couponing is still in its infancy, currently representing only single digit percentages in reach and redemption, having a digital element in every marketing campaign is nonetheless a must. SmartSource and our partner Augme Technologies are committed to providing thorough digital reach through mobile in all forms both current and future," said Lellouche.
News America Marketing’s plans for mobile marketing platforms include the launch of mobile sampling programs, and direct-to-card couponing capabilities, in early 2011, both of which will be based on QR codes technology and supported by Augme Technologies.
News America Marketing is a unit of News Corporation.
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About Augme Technologies, Inc.
New York City www.augme.com
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SOURCE News America Marketing