Latest News Coupon Site Goes Mobile

NEW YORK Jan. 18, 2011 Canada

Chris Mixson

January 2, 2011

Said Mixson, "Smartphone ownership is on the rise, but it’s important to us to give as many consumers as possible access to this powerful savings tool today. We have long had a commitment to shoppers to provide them with savings wherever they choose to look, whether in the newspaper, in stores, online, and now, on their mobile device."

Henri Lellouche

Anthony Iacovone

News America Marketing anticipates that by taking their coupons mobile, redemption rates will rise, increasing sales at stores where online coupons are accepted.

"Though digital couponing is still in its infancy, currently representing only single digit percentages in reach and redemption, having a digital element in every marketing campaign is nonetheless a must. SmartSource and our partner Augme Technologies are committed to providing thorough digital reach through mobile in all forms both current and future," said Lellouche.

News America Marketing’s plans for mobile marketing platforms include the launch of mobile sampling programs, and direct-to-card couponing capabilities, in early 2011, both of which will be based on QR codes technology and supported by Augme Technologies.

News America Marketing is a unit of News Corporation.

News America Marketing® Canada ®

October 2010

News America Marketing’s diverse portfolio of consumer-marketing programs includes:






News Corporation June 30, 2010 US$54 billion US$32.8 billion the United States United Kingdom Australia Asia Latin America

About Augme Technologies, Inc.

New York City

Augme Technologies, Inc.™, Augme™, AD LIFE™, BOOMBOX®, AD SERVE™ and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved.

Forward-Looking Statements

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in our Form 10-K and other reports filed with the SEC. We are under no obligation to (and expressly disclaim any such obligation to) update or alter our forward-looking statements, whether as a result of new information, future events or otherwise.

SOURCE News America Marketing

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