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Smashbox Cosmetics and Social Amp Partner to Provide Personalized Community Online

LOS ANGELES July 26, 2011 Estee Lauder

Beth DiNardo

Want to know which lip gloss your friends love, or which eye shadow color is hot right now? Social Shop will show you the products trending among your own social circle, as well what’s most popular among the Smashbox community at large.

Using Facebook profile data, Facebook "Likes" and consumers’ "Wants," Social Amp provides Smashbox shoppers with personalized recommendations based on their friends’ preferences, as well as their own. Social Amp’s platform and applications embed the social graph and users’ social connections directly into Smashbox.com for brand-focused interaction.

"Most brands spend to put up a Facebook page and activate conversations inside Facebook," says Matt Sunbulli, CEO of Social Amp. "With Social Amp, innovative brands like Smashbox now have the ability to activate Facebook-like social interaction on their own sites, closer to the point of conversion. Ultimately, brand sites need to have the same level of social play as Facebook pages, if not greater."

Key features of Smashbox’s Social Shop:

  • Create and share your own personalized profile page of Likes/Wants
  • View your friends’ profile pages
  • Explore most popular products based on global Likes/Wants
  • Explore top products based on friends’ Likes/Wants
  • Leave comments and participate in conversations about products
  • See gift suggestions for your friends on their birthdays

http://www.smashbox.com/socialshop

About Smashbox Cosmetics, Inc.

L.A. Brothers Dean July 2010

About Social Amp, Inc.

Social Amp’s market-leading platform harnesses the power of Facebook’s Open Graph for business and makes brand’s websites instantly social by embedding a visitor’s social graph and connections on site. With social applications and tools touched by more than 10 million users, Social Amp is the most trusted authority on Facebook Open Graph marketing.

SOURCE Smashbox Cosmetics

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