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SMBs Go Mobile!

NEW YORK July 12, 2011 new study

$1.5 million $1.2M

$10.8 million $5.7 million

J. Jennings Moss

The study also reveals that 88 percent of mobile professionals use social networks, with 60 percent of them leveraging social media platforms to market their businesses. Many mobile professionals, 80 percent of them, feel it is critical to have access to information while outside of the office. Devices and services that help them stay connected while away from their desk include Wi-Fi, text messages, smartphones, apps, notebook/netbook, iPad, and cloud computing.

Additional findings include:

  • 43 percent of mobile professionals polled in the study are familiar with cloud computing, with 14 percent having used cloud computing in the past year
  • 64 percent of SMB owners who are considered mobile professionals spend more than eight hours connected to their businesses via computer, smartphone, or iPad; 38 percent spend 11 hours and more on their devices

$2,642 $5,039 $5,380 $2,796

Godfrey Phillips

November 2010 January 2011 SMB Insights: International Business SMB Insights 2011


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