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So Long Book and sun Lounger … it’s Facebook that Britons use to Relax on Holiday

LONDON July 18, 2011


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The traditional holiday image is relaxing on a sun lounger with a cocktail and good book in hand. However, our everyday dependency on technology is creeping into our time off, with 73% of UK holidaymakers relaxing by using some form of technology while on holiday. Only 27% of us remain completely technology-free during our time off.

However, it’s not work emails Britons are sneaking a peek at. While 6% do still engage with some form of work when away, more than 30% of holidaymakers are opting to kick back on the sun lounger by logging into Facebook and Twitter, showcasing just how routine the use of social media has become.

More women relax on holiday through social media channels, while men unwind by checking the news online. However, nearly 30% of men still maintain the more traditional tech-free holiday image, compared to only 26% of women.

The younger end of holidaymakers, 34 and younger, use the most technology, with 78% relying on gadgets to help them relax. Regardless of silver surfers becoming more tech-savvy and increasingly logging into social media, half of over 55-year-olds still opt for the more old-fashioned way of relaxing on holiday.

With current technology providing access to so many different media through one device, including phone, music, films, books, email and web, for many people these days their hand-held devices are an intrinsic part of relaxing on their holidays Philip Hamilton-Grierson " As our clients adapt to the emergence of new technologies,  Cox & Kings is adapting too, through the likes of Facebook and Twitter and we are already starting to get instant updates and images sent to us from clients abroad through these new mediums, which is very exciting.

Cox & Kings offers a range of luxury tours and private tailor-made travel to worldwide destinations.

Notes to editors:

  • Survey conducted by OnePoll

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