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Social Gaming Sites Increase Return Rate Through Loyalty Suite

BOSTON Jan. 25, 2011

The FreeCause gaming Loyalty Suite includes an online toolbar and shopping mall. These tools allow companies to directly contact gamers with updates and exclusive hints and offers. Gamers also earn virtual currency that they then can exchange for exclusive upgrades and points. For instance, purchasing a movie subscription through the OMGPOP Mall rewards gamers with virtual currency that they then can then use to buy new virtual goods. These new loyalty tools build retention by intuitively building rewarding relationships with gamers.

Andy Artz $10 million

December 9th December 31st

Jennifer Bartlett

FreeCause is also working with industry-leading social games, creating a stronger bond between a player and their favorite game. The firm is currently working with popular games, such as Metamoki, Inc.’s MobWars, Artix Entertainment, GameTheory, and WeeWorld, with plans to expand its hold on the social gaming loyalty market.

Michael Jaconi

About FreeCause

Boston, MA

About Rakuten

Tokyo Japan

About Sometrics

El Segundo, Calif. Sometrics

About OMGPOP

New York City www.omgpop.com

SOURCE FreeCause

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