SAN FRANCISCO Jan. 26, 2011 Crowd Factory $6.5 million Ryan Floyd
While many brands’ early social marketing efforts were limited to social media sites, most are now eager to build social capabilities into all of their programs and turn customers into brand advocates at every touch point. But as they invest more heavily in social marketing, the need to deliver and measure ROI on these activities has become more critical than ever. According to a recent study by the Altimeter Group, creating ROI measurements is the #1 social strategy objective for 2011.
Crowd Factory’s social marketing applications enable marketers to integrate social engagement across all online programs – from email, to videos, to web pages, to microsites, to webinars, to ads and to all of the social networks themselves. Importantly, Crowd Factory’s technology tracks results from interaction to conversion, adding a quantifiable social boost to every digital interaction. Customers using Crowd Factory applications typically report a 300 to 500 percent improvement in conversions, a 50-100 percent lift in overall campaign performance and 5 to 15 new visitors from every social activity. Crowd Factory customers are able to measure this social activity and influence down to the individual level, with the ability to see who is promoting their products and programs and who bought or responded as a result.
For example, a leading global media agency used Crowd Factory to provide a social and viral lift for a contest run by a Fortune 50 client. Not only did Crowd Factory provide an uplift of 73 percent in traffic and responses for the contest compared to the online ad campaign, but the company did it for a tenth of the cost – delivering over 700 percent ROI. Crowd Factory has also seen early customer success in ecommerce, with companies using Crowd Factory applications to encourage customers to share their product finds without leaving the site or interrupting the purchase flow.
Since launching the suite in June of last year, the company has more than tripled its customer base, working with companies such as HBO, Sony, Speck and Universal McCann.
The Crowd Factory Social Marketing Suite
The Crowd Factory Social Marketing Suite is a robust set of enterprise-grade social marketing applications that allow companies to embed social elements into any marketing experience — including videos, emails, registration pages, ecommerce sites, ads and more — with built-in analytics to track and optimize these programs in real-time. Applications in the suite also enable customers to create a social database to better understand their audience, pinpoint their most influential fans and reach out directly to super fans.
Key applications in the Crowd Factory Social Marketing Suite include:
- Social Campaign:
- Social Offers:
- Social ROI:
About Crowd Factory
San Francisco, Calif. www.crowdfactory.com
SOURCE Crowd Factory