SALT LAKE CITY May 22, 2012 $1,000,000
GroSocial’s flagship product, Customizer, is a drag-and-drop app builder that helps businesses acquire new customers by creating their own contests, sweepstakes, and other promotional offers that can be published directly onto their business Facebook Pages. While GroSocial’s platform is primarily geared toward helping small businesses, the company’s client roster includes larger businesses including eBay and Skullcandy.
GroSocial’s white labeling capabilities have allowed the company to scale tremendously over the last nine months by adding several large partners that now resell the company’s offering to their respective customer bases. Additional co-branded integrations with strategic partners such as HubSpot, SurveyMonkey, Wufoo, and others have also contributed significantly to the company’s accelerated growth.
The new funding will be used to double the company’s headcount and will enable the company to enhance its platform with social marketing campaign automation features and integrations with additional social networking sites. "Our goal is to make the cooler, more productive social media marketing campaign options accessible to the small guy via an affordable, centralized, easily managed all-in-one platform," said Mangum.