What is SMO?
SMO or Social Media Optimization can be defined as a method wherein a website is optimized via social media. In other words, it is a process online that is used for smart promotion of a website where all the businesses share the information under one social platform pertaining to the services or products each of them offers. When choosing to start SMO for a business, a business owner must consider first the social networking sites they can go with for their website promotion. A business owner must pick the social networking site intelligently, so that the message or the content you wish to share should reach out to the maximum number of readers.
Another important thing that SMO entails is posting the catchy comments and building links or connections. By content you may mean the photo, article, video or anything to deliver the desired message. It is significant to share content with the connections or audience on daily basis in order to create your brand impression in your customers mind. Another factor to consider is building links with the mission to popularize your website on the WWW. Linking your website with different social networking websites will yield great results by driving more traffic on your website and thus improving the ranking on search engine.
Some of the methods in which Social Media Optimization can be done are given below:
Creating a blog is the first towards smart promotion. This is considered to be a zero cost and effective method of business promotion by sharing the most relevant information about the business.
Tagging your website so that socially connected people are able to bookmark the content.
Being an active part of a industry specific forum, that is creating a thread or posting a comment is a unique way of website promotion via links and keywords.
4. Photo and Video Sharing:
Share the videos and photos on the social networking sites for generation of traffic.
There are some rules that must be kept in mind from SMO perspective
1. Increase the website linkability
2. Making the tagging and bookmarking easy
3. Creating Inbound links to increase the page ranking.
4. Timely updation of content
5. Beefing up the participation level on Social Media Sites
Ethan Dao is the Managing Partner of a Web Design Company nyc, MNM LIT. The company aims at rendering top web design & development services to US based clients at competitive rates.