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Social Networking Sites are Changing the Face of Patient Recruitment for Clinical Trials

PHILADELPHIA Feb. 15, 2011

MediciGlobal was recently presented with the task of recruiting adolescents and their mothers for a clinical trial. The enrollment timeline for this research study was ambitious, and the date of completion set to a specific corporate milestone. The MediciGlobal team turned its attention to social networking sites such as Facebook to achieve this.

January 4, 2011

Within 6 months, the recruitment effort achieved results that far exceeded recruitment expectations, and MediciGlobal’s eMarketing team proved the success of eParent recruiting.

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While Facebook offers the opportunity for sponsors and clinical research organizations to effectively reach patient populations and connect quality referrals to clinical research centers, not all clinical trials will benefit from the ‘Facebook effect’. As  Liz Moench, President and CEO for MediciGlobal explains, "there are certain medical conditions that command anonymity, and people want to keep their medical condition private, especially when social stigma is a factor. However, when used effectively Facebook can increase the impact of recruitment campaigns and help to reduce the cost of clinical trials."  

About MediciGlobal

MediciGlobal is in the business of making a meaningful difference to patient health—by identifying and engaging patients for clinical trials, and by building deep and lasting connections with our many stakeholders. Our clinical trial recruitment practices are guided by global standards and by our concern for the lives of the patients who put their trust in us. We’re also making certain that those who participate in these trials fully understand what clinical trial participation means, and that their participation is guarded by strict privacy policies.

www.mediciglobal.com www.facebook.com/MediciGlobal

About Facebook

February 2004 Palo Alto, Calif.

January 2011 January 4, 2011

"Goldman to clients: Facebook has 600 million users." MSNBC January 5, 2011 http://www.msnbc.msn.com/id/40929239/ns/technology_and_science-tech_and_gadgets/ January 15

SOURCE MediciGlobal

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