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Somatheeram Ayurveda Group awards German hotel PR account to Thiel Public Relations

Thiel Public Relations will be handling the Indian Somatheeram Ayurveda Group’s media and public relations activities in German-speaking Europe with immediate effect. This was confirmed by the PR agency in Dresden, Germany today. The company stated that the cooperation is geared to the long-term and aims to increase the presence of the group’s hotels and resorts in the media and online, whilst establishing Somatheeram as the leading provider of high-quality, authentic Ayurveda health tourism. DRESDEN, GERMANY, October 18, 2009 /24-7PressRelease/ — Thiel Public Relations will be handling the Indian Somatheeram Ayurveda Group’s media and public relations activities in German-speaking Europe with immediate effect. This was confirmed by the PR agency in Dresden, Germany today. The company stated that the cooperation is geared to the long-term and aims to increase the presence of the group’s hotels and resorts in the media and online, whilst establishing Somatheeram as the leading provider of high-quality, authentic Ayurveda health tourism.

"We are delighted to welcome the Somatheeram Ayurveda Group as a new client of our agency," states Sebastian Thiel, Managing Director of Thiel Public Relations. "The Somatheeram Ayurveda Group is regarded as a pioneer in the realm of Ayurveda tourism. The authentic experiences of this ancient Indian form of medicine offered by the group make it second to none. We consider it a particular honour that the group has chosen us to raise its profile in the German-speaking countries."

The history of the Somatheeram Group dates back to 1985, the year in which the Somatheeram Resort was established. Situated amidst lush, tropical vegetation in the southern Indian state of Kerala, the complex was the first place in the world to have successfully combined Ayurveda medicine with modern hospitality. This makes Somatheeram one of the pioneers in the area of Ayurveda tourism in India as well as the international growth market of medical wellness.

Today, Sometheeram-inspired resorts exist throughout southern Asia, predominantly in southern India and Sri Lanka. However, very few of them can boast such a depth of medical care or such an authentic experience of Ayurveda. At present, the group employs a total of 20 doctors and 90 therapists and produces all of its own healing oils and herbal blends, remaining faithful to recipes that go back thousands of years. All resorts in the Somatheeram Group bear the ‘Green Leaf’ certificate. This coveted seal is awarded to Ayurveda facilities by the state government of Kerala in recognition of the highest standards of quality and hygiene.

For Somatheeram, the cooperation with Thiel is the lynchpin of an integrated communications campaign, which will draw on numerous other tourist industry partners to raise international awareness not only of the group, but also Ayurveda as a form of alternative medicine and Kerala as a tourist destination.

"We chose Thiel Public Relations because we were impressed by the agency’s professional, conceptual approach and its experience with high-end tourism products. We are looking forward to a long-term, constructive and trusting business relationship," comments Biju George, Manager of International Operations at Somatheeram.

More information about the German travel and tourism PR agency Thiel Public Relations is available at http://www.thielpr.com.
More information about the Somatheeram Ayurveda Group is available at http://www.soma.in.

About Thiel Public Relations:
THIEL Public Relations is a Germany-based PR agency which specialises in travel and tourism PR, hotel PR and regional PR. Since its establishment in 2004, the company has been developing strategic communications solutions for luxury hotels, attractions, destinations, airlines and tour operators throughout the world who target the German, Austrian and Swiss markets. The PR agency’s international customers benefit from its profound knowledge of the media landscape in German-speaking Europe, as well as the effective, targeted media and public relations tools it provides. The agency also supplements creative measures in conventional media relations by means of innovative, online PR approaches. For more information about the German travel and tourism PR agency THIEL Public Relations please visit: http://www.thielpr.com or call +49 351 3148890.

About the Somatheeram Ayurveda Group:
The Somatheeram Ayurveda Group is regarded as the trailblazer of Ayurveda tourism and the premier provider of authentic experiences of this ancient form of medicine in India. The group’s first resort, the Somatheeram Ayurveda Resort in Chowara in the south of the Indian state of Kerala, was established back in 1985 and was the first successful realisation of a medical wellness concept in the sphere of Ayurveda. In addition to Somatheeram, the group’s portfolio includes the sister resort Manaltheeram Ayurveda Beach Village (also in Chowara) and the Soma Kerala Palace (an idyllic resort on a picturesque island on the Vembanad Lake near Kochi, consisting of a blend of architectural treasures from over 250 years of Keralan history rebuilt on the site since the year 2000). Other locations are the quietly situated Soma Kuttanad Resort and Soma Houseboats, both of which are in the beautiful Backwaters region of Alappuzha, and the Soma Palmshore Hotel, the only hotel with a private beach in the prominent tourist destination of Kovalam.
For more information about the Somatheeram Ayurveda Group please visit: http://www.soma.in


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