ROTTERDAM, The Netherlands February 25, 2011
Eastern Europe Germany Austria Switzerland
VoiceAds are audio commercials that replace the standard call waiting tone during the waiting period for connecting a call. The key difference in comparison with traditional (advertisement) ring back tone services is that with the VoiceAds Engine the calling party is subscribed to the service as opposed to the called party. Consumers who opt in for VoiceAds are rewarded with incentives by mobile operators or promotions by advertisers. Operators are able to monetize the call waiting period and unlocking a new revenue stream. Advertisers can benefit from multiple daily direct contact moments and massive reach, with the possibility to target specific groups based on their user profiles.
Vincent van der Goes