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Sony Music Entertainment to Develop Dynamic Artist Apps Using Innovative Mobile Roadie Platform

NEW YORK Jan. 20, 2011

Under the initiative, Sony Music will create highly customized, immersive apps for its artists that reflect their aesthetic and offer fans on-the-go access to the latest news, streaming music and videos, photo galleries, tour schedules, ticketing options, chat and more.

Sony Music artists also will have the ability to offer premium content and special premium exclusives directly through the apps, including karaoke features, games, and remixes.

Functioning as a mobile hub for the artist experience, the apps of participating artists will further be able to keep fans up-to-date with push notification options about news, offers, and new features and functionality.

David Archuleta Marc Anthony Jerrod Niemann Gerardo Ortiz Brad Paisley Mike Posner

Sony Music plans to roll out additional artist apps in the coming months.

Michael Paull

Michael Schneider

About Sony Music Entertainment

Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including American Recordings, Arista Nashville, Arista Records, Battery Records, Beach Street Records, BNA Records, Columbia Nashville, Columbia Records, Day 1, Epic Records, Essential Records, Flicker Records, J Records, Jive Records, LaFace Records, Legacy Recordings, MASTERWORKS, Polo Grounds, RCA Records, RCA Nashville, RCA Red Seal, RCA Victor, Reunion Records, Roc Nation, Sony Classical, Sony Music Latin, Star Time International, Verity Gospel Music Group, and Volcano Entertainment. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.

About Mobile Roadie

Michael Schneider Brock Batten Beverly Hills, Calif. www.mobileroadie.com

SOURCE Sony Music

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