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Specialty Cinema Awarded Exclusive Rights for Signbox Microsystems Digital Signage Solutions in Australia and New Zealand

Melbourne and Singapore (PRWEB) February 14, 2012

“We did a thorough scan of what was in the market and did a lot of testing to see which system would serve our customers best” said Brian Ross, General Manager at Specialty Cinema. “We were convinced that the Signbox entertainment signage solution was the most reliable and cost-effective system on the market,” he added.

Signbox is one of Asia’s leading digital signage solution providers with a substantial focus on the cinema and entertainment industries. International reference customers include Golden Village, Cathay, Shaw, Reel, Ayala, SM Cinemas and other major cinema chains.

The Signbox digital signage system drives e-posters, candy bar menus and session time displays from a central, web-based management console. The system has essentially infinite expansion capacity and has smoothly adapted to changing cinema environments in Asia since 2004.

By using Signbox’s signCine Module, the system integrates seamlessly with existing ticketing/management systems to provide patrons with real-time information such as session times and ticket availability. The signCine Module can connect seamlessly to all major venue management software systems.

The Signbox solution is highly flexible so it is able to manage and control not only the numerous LCD panels that make up the majority of foyer signage, but also specialized signage like LED light boxes, matrix walls and outdoor marquees.

In addition to selling and supporting full Signbox implementations for large and medium cinema chains, Specialty Cinema will also provide a hosted, SaaS digital signage solution targeted at small and independent cinemas. With the hosted solution, there is no need to manage and maintain a server infrastructure, so it is ideal for small site where there is only the requirement for a limited number of screens.

“With our new, hosted signage product, no cinema or theatre is too small to benefit from state-of-the-art digital signage, without the need to extensive local IT infrastructure,” said George Aleksiunas, Cinema Sales Executive at Specialty Cinema.

About Specialty Group Pty Ltd: Since 1969, Specialty Group has been providing theatre, stage and cinema equipment and services to the performing arts and cinema exhibition industries in Australia, New Zealand and 28 countries around the world. Specialty Group operates under the Specialty Theatre ( and Specialty Cinema ( brand names.    

About Signbox Microsystems Pte Ltd: Specializing in state-of-the-art digital signage solutions, Signbox Microsystems can transform the way your cinema communicates to your patrons. Signbox Microsystems Pte Ltd is a Singapore based software company established in 2004. Since then, Signbox has been developing and supplying end-to-end interactive digital signage network solutions to cinemas, businesses, governments, schools and other organisations across Asia. For more information, please go to:


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