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SPORTS ILLUSTRATED’s 2011 Swimsuit Issue to Make Mobile Splash

NEW YORK Feb. 14, 2011 Massachusetts Microsoft Tag

  • Vote for their favorite of the eight models competing for the chance to be a SI Swimsuit rookie in the 2012 issue. They can view photos and video of each model.
  • Watch behind-the-scenes video of all 17 models in the 2011 issue.
  • Share videos via Facebook, Twitter or e-mail.
  • See their favorite 2011 models in "Model vs. Model," featuring swimsuit models matched with a Nissan car.
  • Download SPORTS ILLUSTRATED’s new Swimsuit Mobile App.

New York Las Vegas mobile video

Nellymoser’s design and creative services produced the mobile user experience. Their Mobile Engagement Platform detects the phone, network, and speed in real time to create the best possible presentation on virtually any mobile device, including Apple’s iPhone, BlackBerry, and Android smartphone devices.

Mark Ford

John Puterbaugh


About Nellymoser Arlington, MA


SPORTS ILLUSTRATED Swimsuit is a powerhouse media franchise that reaches more than 60 million people annually, and more men 18 to 34 than the Super Bowl. The iconic franchise now spans more than 20 product extensions in digital, social, broadcast, publishing, mobile and consumer products. Since debuting in 1964 Swimsuit has become a pop-culture phenomenon and an established launching pad for successful careers in TV, fashion, business and film.


Peter Himler

Flatiron Communications (for Nellymoser)

[email protected]

(m) 516-729-6461

Kathryn McEwan

Edelman Public Relations (for Microsoft Tag)

[email protected]

O: 206-268-2281

Press Release Distribution

SOURCE Nellymoser Inc.

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