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ST-Ericsson and metaio to extend collaboration in mobile augmented reality

GENEVA – ( Sept 30, 2011) – ST-Ericsson, a world leader in wireless platforms and semiconductors, and metaio, a world leader in augmented reality solutions, announced today their commitment to intensify their collaboration to drive innovation in mobile augmented reality. The two companies intend to work together on joint research projects exploring new uses of technologies such as high-definition mobile augmented reality applications, use of multiple sensors and 3D stereoscopic imaging.Augmented reality weaves real-world images with digital images, text and graphics. These technologies have started to gain more traction in mobile thanks to the availability of powerful smartphone and tablet devices, and are expected to play an increasingly important role in mobile applications as the computing, graphics and imaging capabilities of mobile devices rapidly evolve.“We believe that increasing innovation efforts and joint research projects with metaio will considerably boost the number of mobile augmented reality applications available for smartphones and tablets,” says Bjrn Ekelund, head of ecosystems and research at ST-Ericsson. “Our powerful and fast Nova(TM) and NovaThor(TM) platforms fully support metaio’s mobile augmented reality software developer kit, which we can now offer to the growing Igloo community of mobile application developers”.“We have a history of collaboration and innovation with ST-Ericsson”, comments Thomas Alt, CEO of metaio. “We will now be able to bring innovative and cool mobile augmented reality applications more quickly to ever-demanding mobile consumers.”Notes to editorsOn September 26 and 27 in Munich, metaio organized “Inside AR 2011”, one of the world’s largest annual augmented reality events. ST-Ericsson participated in it, delivered a key note speech and showed live demonstrations of its powerful wireless platforms.For more information on ST-Ericsson’s community of developers, visit: [1]About ST-EricssonST-Ericsson is a world leader in developing and delivering a complete portfolio of innovative mobile platforms and cutting-edge wireless semiconductor solutions across the broad spectrum of mobile technologies. The company is a leading supplier to the top handset manufacturers. It generated sales of about USD 2.3 billion in 2010. ST-Ericsson was established as a 50/50 joint venture by STMicroelectronics and Ericsson in February 2009, with headquarters in Geneva, Switzerland. [2] , [3]Nova, Thor and NovaThor are trademarked by ST-Ericsson.About metaioAs the world-wide leader in Augmented Reality technology, metaio develops software products for visual interactive solutions between the real and the virtual world. Based on the software platform Unifeye, 3D-animations can be integrated seamlessly into live-video streams respectively into pictures of the user’s real environment. Founded in February 2003, metaio currently employs 70+ people at two different locations. The company is headquartered in Munich with the subsidiary metaio Inc. located in San Francisco USA. metaio has been working with more than 450 renowned customers from different industries and geographical locations. Among them: BMW, Daimler, Siemens, Toyota, Peugeot, EADS, Bertelsmann, KUKA, LEGO, MINI, Popular Science, Focus Features and Volkswagen.News Source: ST-EricssonWeb Site: [4]### [1] [2] [3] [4]

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