NUREMBERG Germany Feb. 8, 2011
Global toy company Mattel has teamed up with Stardoll after years of successful commercial collaborations allowing brands to engage online with their target audience. Mattel brands that have advertised on Stardoll include Barbie®, Fashionistas®, Monster High®, with the companies deploying a range of highly creative solutions that included launching a fan club, exclusive dolls and a virtual store.
Mattias Miksche Nuremberg
Stardoll was launched in 2006, has more than 92 million registered users globally and reaches over 15 million unique users per month.
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SOURCE Stardoll Network