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Stardoll Signs Multi-year Licensing Agreement with Mattel

NUREMBERG Germany Feb. 8, 2011

Global toy company Mattel has teamed up with Stardoll after years of successful commercial collaborations allowing brands to engage online with their target audience. Mattel brands that have advertised on Stardoll include Barbie®, Fashionistas®, Monster High®, with the companies deploying a range of highly creative solutions that included launching a fan club, exclusive dolls and a virtual store.

Mattias Miksche Nuremberg

Mattias Miksche

Stardoll was launched in 2006, has more than 92 million registered users globally and reaches over 15 million unique users per month.

More about Stardoll

The Stardoll Network Europe Stockholm, Sweden Germany

SOURCE Stardoll Network

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