As an AT&T Mobile Barcode Services Charter Program member, Starz is integrating AT&T Mobile Barcode technology into select national consumer and direct-to-consumer marketing programs, including consumer marketing and affiliate promotional outreach for its successful "Spartacus: Gods of the Arena" prequel to the hit "Spartacus: Blood and Sand" original series. Starz will experiment with the mobile technology and gauge its efficacy in reaching effectively interested customers with special offers that highlight the premium network’s robust original programming and exclusive, new hit movies.
More on the AT&T Mobile Barcode Charter Program
Consumer barcode scanning represents the next generation of interactive targeted marketing, enabling advertisers to deliver relevant content and offers to consumers, as well as being a valuable and efficient tool that can help consumers search for promotions and information using their mobile device.
In 2010, AT&T announced the formation of a mobile barcode services charter program designed to provide AT&T and its business customers with a better understanding of the marketing and advertising potential that 2D barcodes offers. AT&T is working closely with program participants to test consumer response rates and effectiveness of consumer barcode scanning technology as an interactive marketing vehicle.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
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