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Stern + Associates Highlights Digital Strategy with New Website

CRANFORD, N.J. CAMBRIDGE, Mass. July 26, 2011 January 2011 Connected Communications public relations direct engagement marketing digital strategies

Since websites are often a company’s first and primary interface with its target audience, they must communicate messages clearly, align with visitor expectations and be easily discoverable and proactively shared with customers and prospects. This is achieved through a strategic mix of compelling messaging and back-end site architecture – two aspects companies should consider purposefully when developing a web presence.

Susan Stern

About Stern + Associates

public relations marketing digital Cranford, N.J. Cambridge, Mass. Pittsburgh, Pa. Connected Communications www.sternassociates.com

Twitter: @sternassociates

SOURCE Stern + Associates

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