Straight from the Horsesmouth: 74 per cent increase in businesses going online for mentoring and advice Small businesses and entrepreneurs across the
The statistics also highlight that female business mentors on the horsesmouth website send 50 per cent more mentoring messages than their male counterparts, indicating that they tend to form more ongoing relationships, whereas men may give more quickfire advice.
Horsesmouth, is the world’s first social networking site for informal online mentoring, encouraging people to connect on the basis of shared experiences to help and support each other online. The site is increasingly popular with business people, enabling fledging companies and entrepreneurs the chance to benefit from free advice within a safe, hosted and moderated online environment. The mentoring all happens one-to-one and online so it can be done at anytime from anywhere.
For the second year running, horsesmouth.co.uk is launching the Mentoring Works Awards, in conjunction with Yell – the international directories business. The awards celebrate the valuable role that mentors are playing by giving up their free time and their valuable knowledge to help others starting up, growing or simply managing a business.
Yell and horsesmouth.co.uk are on the hunt for ‘inspirational mentors’, and are calling for those who have benefited from online mentoring to nominate the person or people who have supported them over the past year. Winning mentors could have done a range of things that really made a difference: given the right encouragement at the right time; helped someone through a crisis; signposted someone to fantastic resources, or passed on some great learnings from their own experiences.
MT Rainey, founder and CEO of horsesmouth.co.uk, said: “We’re delighted that more and more business people are discovering and using this unique resource. Very often people running small businesses do not have ‘networks’ or mentors outside of friends and family, so horsesmouth gives them easy and convenient access to thousands of willing and experienced mentors who they would never otherwise meet. We want to celebrate the mentors here – who are really doing it to ‘give something back’.”
Kimberley Watts-Fitzsimmons, corporate responsibility manager for Yell in the
• The Yell Small Business Mentor of the Year – from adjudicated nominations
• The Editor’s Prize for Mentoring – for the best story or pearl of wisdom published on horsesmouth.co.uk; and
• The M-Factor Award – for the business mentor with the highest M-Factor rating on the horsesmouth website
The winner of the Small Business Mentor of the Year will receive £1,000, and the other award winners will each win £500. The competition opened at 12pm (noon) on Tuesday 13th October, and will close at 12pm (noon) on Thursday 31st December. The winners will be announced on 15 January, 2010. Further details can be found at http://www.horsesmouth.co.uk/publisha.content/yell/
Andrew became a mentor on horsesmouth a year ago. During that time, he has used his marketing and business partnerships experience to provide business guidance to 12 mentees.
On average, he spends around 30 minutes answering questions from the mentees who are – generally – thinking of starting up a business and needing initial advice and guidance.
Andrew’s role as a mentor on horsesmouth has been rewarding in various areas – from becoming more familiar with the social media platform, to understanding problems quickly and then being able to deliver sound, succinct advice. He comments:
Notes to editors
horsesmouth.co.uk, the world’s first ‘pro-social’ networking site is purpose-built for online mentoring on a wide range of topics including education, careers, health, families and relationships and is free and available to anyone over the age of 16. The site is professionally hosted, managed and moderated and all profiles, stories and weblinks are approved before posting.
Horsesmouth is a Social Enterprise and was Founded in 2008 by advertising entrepreneur and prominent media industry figure MT (Mary Teresa) Rainey, who co-founded the top five advertising agency Rainey Kelly Campbell Roalfe/Y&R.
The horsesmouth community is growing swiftly and the site was named as one of the top 25 ‘Web 2.0’ start-ups in the
The site was initially funded by Edge, the foundation which campaigns to raise the status of practical and vocational learning, and v, the charity launched to champion youth volunteering in
Yell is a leading international directories business operating in classified advertising markets in the
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For further information and interviews, please contact:
Katrina Suppiah/Kristina Fearnley, Publicité (for horsesmouth)
Tel: + 44 (0)20 8543 6582/+44 (0)7809 028711
Demelza Fryer-Saxby, Yell Press Office
Tel: 0118 9506977 / 0783 4893174
Email: [email protected]
Jon Salmon, Yell Press Office
Tel: 0118 9506656 / 0780 1977340
Email: [email protected]
Distributed on behalf of Yell by NeonDrum (http://www.neondrum.com)
Tel: +44 7747 017654