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STRATA and FatTail Integrate to Streamline Digital Buying for Ad Agencies

CHICAGO July 20, 2011 STRATA FatTail

$50 billion

STRATA’s Agency Management System is a comprehensive suite of tools for planning, buying, optimization, and billing across all forms of media. The industry leading platform provides scalability and real-time processing to media buyers with built in connections to industry dashboards, report writers, and enhancements that will add precision and ease to the way agencies do business. MEDIA Concierge works seamlessly with digital campaigns from STRATA’s Agency Management System.

Robert Burkhart

Doug Huntington

Andrew Frank

About STRATA

$50 Billion

The whole-scale changes that are occurring in this fragmented media landscape require a customizable and convergent solution. STRATA provides the technology to enable organizations to lead rather than react.  By transforming the way advertisements are placed and tracked, STRATA adds efficiency and precision across traditional and emerging platforms.

Chicago http://www.comcast.com

www.gotoSTRATA.com

About FatTail

www.FatTail.com South America Europe Asia

SOURCE STRATA

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