“Growing this list is pivotal to growing your business, said Dan Forootan, President of StreamSend email marketing. “Your opt-in names are the most qualified, targeted leads that you are going to get, and they carry more weight than a Facebook “like” or a Twitter follower. These people have willingly signed up to get regular information and updates on your products, listen to what you have to say, take part in promos or special offers, and ultimately purchase.”
The most powerful way to grow email lists is by integrating marketing tactics with social media channels, like Facebook and Linked-In. Here are five top techniques to grow your business through your email list:
1. Wall Tabs for Facebook
Adding tabs to your Facebook page to freshen your content is important for increasing your email list and getting new fans to sign up and give their email address. Here are just a few ideas for customized tabs: “like our page,” coupon offers, email newsletter sign up, or special offers – with all of these tabs, people will be asked to give their name and email address to participate. These sign-up forms are easy to create, customize and launch. You can also manage multiple lead capture forms for newsletters or other marketing promos.
Create content like newsletters or promos with easy-to-use templates which can then be pasted on all your social media channels: Facebook, LinkedIn, your blog, on your friend’s blogs, or Google + page. You should be able to mail them all out from the same interface.
3. Social Share Bar on Emails
Sharing is key to getting new signs up. Use a Social Share Bar that can be put on any email message automatically, letting you share your email messages on Facebook, Linked-In and Twitter. Your followers can easily read, like, re-tweet and share those messages across those same social sites.
See statistics on exactly where and how your message was shared, to help you understand your subscribers, and start segmenting your list for better targeting.
5. Opt-in confirmation
Make sure subscribers really want to hear from you by giving them the chance to confirm their sign up. These subscribers are valuable and can be directly targeted.
The goal? Create one message that goes to the inbox, is posted up on Facebook wall tabs, LinkedIn, and blogs and goes viral as recipients re-post and share the message on their key social networking sites. And come back to your social media touch points to sign up.
StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.
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