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Stryker Orthopaedics Launches Its First iPad™ Apps for Surgeons, Available Through Apple’s App Store(SM)

MAHWAH, N.J. Feb. 17, 2011 App Store

Bob Campomenosi

Several of Stryker’s other business units and divisions are already using iPads to enhance customers’ interactions with patients, including Craniomaxillofacial (CMF), Instruments, Endoscopy, Communications and Neurovascular. Stryker Orthopaedics also equipped its entire U.S. sales force with iPads, based on a successful 2010 pilot program. This shift to a digitally enabled sales strategy will also enable Stryker Orthopaedics to achieve significant savings annually by reducing the amount of paper Stryker Orthopaedics ships by hundreds of thousands of pounds.

"Historically, medical device makers’ interactions with surgeons and hospitals were paper-based, which consumed a significant amount of time and resources," said Campomenosi. "With the amount of information at everyone’s fingertips today, medical device maker-surgeon interaction can be instantaneous, and medical device makers should be able to provide surgeons with digital access to educational tools that can support their dialogue with self-educated patients."

App Store

  • Stryker Flipchart

  • OpTech Live

"Armed with iPads, our sales team will have all the techniques and product information that they need at their fingertips," added Campomenosi. "While this is only the beginning of our shift to a digitally enabled sales strategy, these applications can help our surgeon customers to streamline both their and their patients’ education."

February 15-19 San Diego, CA.

About Stryker Orthopaedics

http://www.stryker.com/en-us/products/Orthopaedics/index.htm

About Stryker

www.stryker.com

CONTACT :

Jeanine Guilfoyle

Emily Peck

Stryker Orthopaedics

Kwittken & Company

201-831-6277

646-747-7149

jeanine.gu[email protected]  

[email protected]

SOURCE Stryker Orthopaedics

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