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Sun Bingo Hits Screens

LONDON July 6, 2011

 

New ad Campaign Launches Today

Sun Bingo

The ad features a new charismatic, larger-than-life, character called Bubbles, who spreads her joy around her in the form of bingo balls.

Bubbles will appear across all of Sun Bingo’s marketing activity for the site for the next 12 months along with a new catchy jingle.  

The first ad in the series is on air now and promotes the brilliant 200% offer, where players get £30 to play with by depositing only £10.   Other creative executions will be rolled out throughout the year. 

Sun Bingo won the coveted accolade of WhichBingo.co.uk Site of the Year for 2010, independently voted for by the site’s users.  The site described Sun Bingo as "the number one stop for bingo players everywhere."

Richard Gale

"It is the first time we’ve had a year-long creative look and feel for our Sun Bingo advertising and it really brings the site to life.  I am confident it will be a powerful tool for us in attracting and retaining players across the year. 

"And I can guarantee, you won’t be able to get the jingle out of your head."

The ad was created by Partners Andrews Aldridge, part of the Engine Group, with media buying by Mindshare.

here

Ross Neil
Clive Parsley
Ed Prichard
Eileen Rafferty
Daisy Dimpfl
Caroline Fleming

2AM
Joel Wilson Jamie Campbell
Matthew Kitchin

Golden Square

Richard Gale
Christine Dryden
Barry Sage
Pil Jeong-Oh

SOURCE The Sun Bingo

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