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Super Bowl Celebration: Less Is More With Dot-co

BOSTON Feb. 7, 2011 $11.99 Friday, February 11, 2011

The explosive rise of dot-co as a popular domain is in large part because many businesses have brands and trademarks that they would like to register but have been taken in .com. But, even big businesses like Twitter and have gotten in on the deal and have become early dot-co adopters.

Tom Barrett

The suffix dot-co is universally recognized as an abbreviation for company. In a dot-co registry survey, 75 percent of respondents equated dot-co with "company," "corporation," or "commerce." In fact, nearly 50 countries use dot-co as a second-level domain name to depict just that, such as and

Don’t miss out on your opportunity to register your trademark or brand name with a dot-co domain today with EnCirca.

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