Landmark Survey Commissioned by The mGive Foundation Finds that 86 Percent of Donors who Give to Nonprofits via Mobile Campaigns are Ready and Willing to Give Higher Amounts via Other Channels
Denver Feb. 2, 2011 The mGive Foundation
In addition, 80 percent of survey respondents who were regular online and/or direct mail donors indicated that donating money via text would not preclude them from giving a larger amount via alternative channels such web sites, direct mail or in response to email campaigns.
Respondents in general indicated an overwhelmingly positive experience with mobile giving, and most also said they were open to receiving regular, active text communications from causes they care about.
Jenifer Snyder The mGive Foundation
Some other notable findings from the study include:
- 62 percent of respondents have given to two or more organizations as the result of a text-based mobile giving campaign
- A striking 12 percent of respondents have donated to four or more organizations via text
- Text is the preferred method of charitable giving for 18 percent of respondents, compared to 60 percent for email and 22 percent for direct mail
- 74 percent of respondents intend to continue giving via text, citing convenience as the number one reason
$25 The mGive Foundation $25 $10 to $25 March 2011
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SOURCE The mGive Foundation