SAN FRANCISCO Feb. 9, 2011
The survey, conducted by Zoomerang, an easy and cost-effective online survey tool, provides insight into the technologies being utilized by non-profits for operational and marketing purposes.
According to the results, 40 percent of non-profits do not have a website and 68 percent do not use social media to help market or run their organization. Looking ahead, an additional 47 percent indicated they plan on using websites for marketing purposes and 27 percent plan on adding social media channels.
Among the cost-effective options for non-profits to consider are new methods of increasing awareness, such as the social media and feedback tools previously mentioned.
The findings also indicate that many non-profits still rely heavily on donations through traditional means, including mail (checks or forms), in-person collection points and events as the top methods at 68 percent, 47 percent and 47 percent respectively.
In fact, just 5 percent of those surveyed collect payments via mobile technology. Additionally, only 27 percent use websites for donation collection while 10 percent use PayPal and 9 percent use other online options to collect donations.
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