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Survey: One Third of U.S. and U.K. Adults Are Mobile Phone Gamers

SEATTLE Feb. 28, 2011

United Kingdom

Dennis Ryan

May 2009

Among the other survey findings,

  • 84% of all mobile phone gamers, and 97% of avid mobile phone gamers say they play games on their phone at least once a week; 92% of smartphone owners who play mobile games say they play at least once a week, and 45% say they play daily (compared to 35% of all mobile phone gamers). In the 2009 survey, only 13% of mobile phone gamers said they played daily, and 40% said they played weekly or more often.
  • Among all mobile phone gamers, 50% said that the amount of time they spend playing games on their handset has increased over the past year, and among smartphone owners the figure climbs to 63%; in the 2009 survey, only 20% of mobile gamers indicated their consumption of mobile games had increased.
  • Among all mobile phone gamers, 78% indicated that playing mobile phone games had become a regular part of their weekly activities, and more than half (59%) indicated that they saw such games as a regular part of their daily activities; for smartphone owners the figures were 84% and 68%, respectively.
  • When asked which gaming-capable device they play games on most often, 44% of mobile phone gamers chose their phones, catapulting handsets past video game consoles (21%) and computers (30%) to the top of the list. 51% of avid mobile gamers and 55% of those mobile gamers who own smartphones indicated they played games most often on their phones. This compares to just 17% of mobile gamers who chose their handset as their most frequently used gaming device in the 2009 survey.
  • 43% of all mobile gamers, and 49% of smartphone gamers, said they had upgraded a free trial game to the full (paid) version in the past year; more than a quarter (27%) of all mobile gamers, and a third (34%) of smartphone gamers, said they had paid for additional content for an originally free game in the past year.
  • $10 $25.57 $15.70
  • 19% of all mobile phone gamers said they played one or more social networking games via their phone daily, and more than a third (37%) said they play a social networking game via their phone at least once a week.
  • Among all mobile phone gamers, 23% of all mobile phone device usage time (excluding phone calls) is spent playing games.

Survey Methodology the United States United Kingdom between January 25 and January 31, 2011


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