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Survey Shows Moms Spending Less on Back-to-School This Year Due to the Economy – Dads Are More Confident

ALISO VIEJO, Calif. July 27, 2011

$210 $171

Back-to-school shopping is in full swing – the survey found that one third of parents who consider themselves early-bird shoppers have already started. The majority of parents (58 percent) consider themselves middle-of-the-pack, starting a few weeks before school begins, and another 11 percent of parents wait until the last minute and squeeze it in days before the first day of school.  Additional findings from the survey include:

  • Wallets are Thin:
  • Clothes Preferred over Supplies:
  • Dreaded Time of Year:

"Whether parents love back-to-school shopping or it is just something they have to do, we try to make the process as painless and easy as possible," said Neel Grover, CEO and president of "We designed our back-to-school store for all parents, teachers and students, making it simple and convenient to find everything they need for elementary school students to college students, without having to leave the comfort of home."

The back-to-school store is a one-stop online destination, offering specific school-related sections for all ages including:



June 1997 Aliso Viejo, Calif. Japan® and The Internet Superstore™ are trademarks of Inc.

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(1) Survey methodology

July 18, 2011


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