SAN FRANCISCO March 1, 2011
The survey, conducted by Zoomerang, using its easy and cost-effective online survey tool, provides insight into the factors impacting consumer purchasing decisions for tablets.
The top three factors valued most by consumers include price, connectivity capabilities (i.e. 3G, 4G, WiFi) and the tablet’s operating system with 56 percent, 46 percent and 44 percent respectively.
Demonstrating its popularity among consumers and market presence, 80 percent of those who purchased a tablet in 2010 chose the iPad by Apple.
While nearly half of those planning to purchase a tablet this year are still evaluating their options, those who have made up their minds are favoring the iPad five times more often than tablets powered by Google’s Android operating system; 35 percent said they will buy an iPad and 7 percent indicated preference for an Android-based tablet.
Since the introduction of the iPad last year, acceptance is continuing to grow and adoption is beginning to impact the use of personal computers. Among the 10 percent of those who currently own a tablet, 79 percent indicated that use of their personal computer has increased or stayed the same, while the remaining 21 percent said it has decreased.
"The nimble and mobile nature of tablets provides consumers with a new sense of ease in accessing information and completing simple tasks," Terry said. "According to the survey, tablet owners use these devices primarily for Internet browsing, e-mail and games, meaning the simplicity of tablet computers is driving these common uses for personal computers further into our everyday lives."
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