Sybase 365, with its market-leading SMS messaging services and reach to over 900 mobile operators, is in the unique position to offer enterprises an array of customer engagement services across all mobile channels and via any mobile device. These range from SMS messaging that reaches all mobile phones, to IP-based app messaging that reaches not only smart phones, but also WiFi enabled tablets.
Urban Airship will provide Sybase 365 with developer tools and resources that allow enterprises to quickly and easily add push messaging capabilities to mobile apps, as well as browser-based interfaces that enable business users to create, target and analyze the results of basic and Rich Push® messages. These services will also be available to mobile operators and OEMs through Sybase 365. Urban Airship push notifications can be highly targeted through advanced segmentation based on a wide variety of customizable attributes such as audience location, context, user-set preferences or business rules.
About Urban Airship
About Sybase 365
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SOURCE Sybase 365