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Sybase 365 Provides Broadest Global Offering For Enterprise Messaging And Mobile Customer Engagement

DUBLIN, Calif. PORTLAND, Ore. April 25, 2012   Sybase 365 Urban Airship

Sybase 365, with its market-leading SMS messaging services and reach to over 900 mobile operators, is in the unique position to offer enterprises an array of customer engagement services across all mobile channels and via any mobile device.  These range from SMS messaging that reaches all mobile phones, to IP-based app messaging that reaches not only smart phones, but also WiFi enabled tablets. 

John Sims

Urban Airship will provide Sybase 365 with developer tools and resources that allow enterprises to quickly and easily add push messaging capabilities to mobile apps, as well as browser-based interfaces that enable business users to create, target and analyze the results of basic and Rich Push® messages. These services will also be available to mobile operators and OEMs through Sybase 365. Urban Airship push notifications can be highly targeted through advanced segmentation based on a wide variety of customizable attributes such as audience location, context, user-set preferences or business rules.

Scott Kveton

About Urban Airship

About Sybase 365

the United States

Forward-looking Statement

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP’s future financial results are discussed more fully in SAP’s filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

SOURCE Sybase 365

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