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Tablet Competition Heats Up: Kindle Fire Captures more than Half of Android Tablet Market

RESTON, Va. April 26, 2012

http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO

Serge Matta

comScore Device Essentials  includes previously available reporting capabilities across all of comScore’s global reporting geographies, plus detailed reporting for local U.S. markets including states and DMAs as well as the addition of unique device measurement. Current reporting capabilities include, but are not limited to, the following:

  • Share of smartphone and feature phone usage by OS
  • Carrier share of smartphone traffic
  • OS share of carrier traffic
  • Traffic to site content categories by carrier, OS and device type
  • Wifi vs. Non-Wifi traffic


November 2011 December 2011 February 2012

U.S. Market Share of Android Tablets by Unique Devices

Dec-2011, Jan-2012, Feb-2012

Total U.S.

Source: comScore Device Essentials*

% Share of Android Tablets

Dec-11

Jan-12

Feb-12

Amazon Kindle Fire

29.4%

41.8%

54.4%

Samsung Galaxy Tab Family

23.8%

19.1%

15.4%

Motorola Xoom

11.8%

9.0%

7.0%

Asus Transformer

6.4%

6.2%

6.3%

Toshiba AT100

7.1%

7.0%

5.7%

Acer Picasso

6.0%

5.2%

4.3%

Acer Iconia

2.8%

2.6%

2.1%

Dell Streak

2.2%

1.7%

1.3%

Lenovo IdeaPad Tablet K1

0.7%

0.9%

1.2%

Sony Tablet S

0.9%

0.8%

0.7%

Other

8.9%

5.6%

1.6%

*comScore Device Essentials measures unique devices accessing the web during the time period noted, including home, enterprise and secondary devices across all age groups.


Average Browser Page Views per Tablet  

Feb-2012

Total U.S.

Source: comScore Device Essentials*

Tablet Screen Size

Browser Page Views

 per Tablet

10 inch

125

9 inch

116

7 inch

90

5 inch

79

*comScore Device Essentials measures unique devices accessing the web during the time period noted, including home, enterprise and secondary devices across all age groups.

Although many factors – such as demographics, content availability, connection speed and ease of portability – may influence consumption levels, the results of this analysis highlight important questions for the industry as the tablet space develops. With the emergence of a growing number of smaller-sized tablet devices, advertisers and publishers will need to understand whether these devices limit the opportunity for advertising compared to their larger-screen counterparts, or if they are able to build incremental reach and engagement by presenting different use cases.


Texas California Illinois New York Florida Texas

Illinois USA Texas

U.S. Market Share of Unique Smartphone Devices Among AT&T, Verizon, Sprint and T-Mobile by Top 5 States

February 2012

Total U.S.

Source: comScore Device Essentials*

% Share of Unique Smartphone Devices by Market

AT&T

Verizon

Sprint PCS

T-Mobile USA

California

42.9%

29.2%

17.4%

10.5%

Florida

31.7%

36.5%

20.7%

11.2%

Illinois

42.1%

25.3%

22.8%

9.8%

New York

28.4%

43.6%

21.2%

6.8%

Texas

46.2%

22.3%

19.5%

11.9%

*comScore Device Essentials measures unique devices accessing the web during the time period noted, including home, enterprise and secondary devices across all age groups.


www.comscore.com/companyinfo


http://www.sec.gov

Stockholders of comScore are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements are made. comScore does not undertake any obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events.

SOURCE comScore, Inc.

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