Digital advertising

Rocket Fuel Set to Shake Up UK Digital Advertising Market

London, UK – 7 April 2011 - Rocket Fuel Inc., the company bringing rocket science to display advertising, today announced its expansion into the UK market, the availability of its bespoke real time behavioural profiling technology to UK agencies and brand advertisers, and the appointment of its UK management team to spearhead growth and drive market share.

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New MediaMind Report- Clickthrough Rates Stop Declining

New York, November 16, 2010 – MediaMind Technologies Inc. (NASDAQ: MDMD), the leading independent provider of integrated digital advertising solutions, released today a new Global Benchmark Report, titled “Standard Banners –Non-Standard Results.” The research shows that global Clickthrough Rate (CTR) stopped declining in 2009 and 2010 and remained fixed at around 0.09%. The full study is available here. [Read More...]

Daktronics Set To Roll Out Mobile Digital Entertainment On All Display and Score boards With FanDriveMedia

FanDriveMedia, a mobile entertainment technology company, announced today that has partnered with Daktronics to deliver it's new empowering platform, FanDriveLive, giving Fans from sports to concerts a way to digitally interact with the scoreboards or super large display screens in venue. [Read More...]