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Domain Policy

ICANN’s Ruling on New Domain Policy

On Opportunities for Brands and Businesses:
This new gTLD policy is especially notable because of the opportunity for both brand protection and innovation that it presents to brands and businesses in the online realm. With the creation of “dot brand” domains, web addresses will be more intuitive for consumers and search engines. New gTLDs also present a “brand-safe” environment that respects the importance of trademark protection and is free from aggregators, fan sites, knock-off sites, phishing and brand abuse. [Read More...]
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