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Integrated Business Planning

River Logic and Synectics Group Form Strategic Alliance to Provide Industry Leading Trade Promotion Optimization Solution

River Logic, Inc., the leading provider of Integrated Business Planning (IBP) and advanced business modeling software, today announced its business alliance with the Synectics Group, a leading provider of Trade Promotion Management (TPM) solutions. Together the companies will deliver a closed loop Trade Promotion Optimization (TPO) solution that will help enterprises optimize, plan, execute, and evaluate promotions to significantly increase the return on trade spending. [Read More...]
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