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Direct Marketing Research Methods

Direct marketers should be using marketing research with greater regularity than in the past since drawing information from current, past and prospective customer databases will give many firms a competitive advantage. Marketing research for direct marketers can be divided into two broad categories qualitative and quantative. They are listed here to give you some depth of the research tools available.

This discovered insight would help you with the articulation of your marketing message on the Web, in email correspondence, both online and offline and business transactions with your customer database

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