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Is Print Dead? Next Communications Explores New Research on Print Advertising

Next Communications, Inc., ( is helping answer questions on the health and usage of print advertising. Do B2B marketers believe that print advertising and offline printed materials have become a thing of the past? Has the economic downturn been a catalyst for the mentality: "There's no budget for print, so online must be the way to go"? Have marketers been misled by the hype of social media? [Read More...]
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