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Parallel 6 Creates a Solution to Recapture Billions of Dollars’ Worth of Entertainment Marketing Through Captive Reach Mobile App Technology

Parallel 6, a creative mobile technology firm,  has created Captive Reach for Entertainment, an enterprise mobile technology platform, as a solution for entertainment distribution companies to recapture billions of dollars in marketing budgets. Instead of spending money trying to remarket to movie fans film after film or show after show, entertainment companies now have access to powerful data collected from uniquely branded mobile apps.
The data collected from Captive Reach directly helps entertainment distribution companies accurately measure their marketing efforts and its actual impact at the box office.

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