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Parallel 6 Creates a Solution to Recapture Billions of Dollars’ Worth of Entertainment Marketing Through Captive Reach Mobile App Technology

Parallel 6, a creative mobile technology firm,  has created Captive Reach for Entertainment, an enterprise mobile technology platform, as a solution for entertainment distribution companies to recapture billions of dollars in marketing budgets. Instead of spending money trying to remarket to movie fans film after film or show after show, entertainment companies now have access to powerful data collected from uniquely branded mobile apps.
The data collected from Captive Reach directly helps entertainment distribution companies accurately measure their marketing efforts and its actual impact at the box office.

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Tips on Building Successful Mobile Applications

With the widespread popularity of Androids and iOS devices such as iPhones and iPads, the concept of mobile browsing too has gathered quite a momentum. People all around the world use their Smart Phones to browse the Internet and do a host of other stuff that was earlier possible only on a desktop interface. Companies developing mobile applications and using them to replace native applications for mobile phones are rolling in huge profits. If you are in the mobile application development business, Frank Johnson gives you some handy tips on building successful mobile applications.

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eWEEK Europe UK launches iPhone app

July 28 2010 - eWEEK Europe UK, www.eweekeurope.co.uk, the online publication designed for the new era of IT, has launched a new app which will allow users to access and interact with its news content across all Apple devices including the iPhone, iPod Touch and iPad.
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