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New Study Investigates Opportunities for Mobile-Enhanced Retail

A new innovation study by Latitude, Next-Gen Retail: Mobile & Beyond, finds that smartphones and tablets aren’t just making shopping more convenient and real-time; they’re fundamentally changing how people think about shopping and, by extension, their everyday lives. The research reveals that mobile shopping makes people feel more relaxed, productive and informed, as well as more open-minded and receptive to discovering new things.
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