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Prepare for Successful PPC Campaigns Before You Pay for a Single Click

As a PPC management company, we are often called upon to "fix" PPC campaigns that are not performing at an acceptable level (or are not performing, period). What we often discover is that these campaigns cannot be "tweaked" into success, because they were not built on a solid foundation from the outset. Without taking the time to craft a clear PPC strategy before you even log in to Google AdWords or Bing for the first time, you are putting yourself at a severe disadvantage.  
Below are some important initial considerations that are often missing from the PPC campaigns our company encounters.

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