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Major Sporting Goods Chain Chooses Preferred Market Solutions to Launch their Customer Loyalty Program

MC Sports, a major sporting goods retailer in the Midwest, has chosen Preferred Market Solution's PatronFlex technology as the loyalty backbone for their existing WinDSS point of sale systems. "With newspaper circulation on the decline and media becoming increasing fragmented, we needed the ability to communicate and market directly to our best customers and Preferred Market Solutions gave us the ability to do just that," stated Ed Rix, VP of Marketing and Advertising for MC Sports. [Read More...]
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